The Changing Landscape of Auto Racing Sponsorship

The Changing Landscape of Auto Racing Sponsorship

by Frank Santoroski           @seveng1967  When home improvement giant Lowe’s announced they were leaving NASCAR at the end of 2018, it wasn’t just the drop of the other shoe. It was more like the latest in a series of shoes falling out of an overstuffed...
Happy New Year: 2016 in NASCAR

Happy New Year: 2016 in NASCAR

By: Candice Smith @RacingDTC @Chief187s   Happy New Year! 2016 promises to be one to remember in the world of NASCAR. To recap 2015, Jeff Gordon made the most of his farewell tour by actually competing for a championship. He didn’t win, but it added to the...
Final Four: NASCAR Style

Final Four: NASCAR Style

by Frank Santoroski               @seveng1967 The race day was extended for hours by rain, and the race was shortened by rain. In a Chase that featured allegations of drivers attempting to manipulate the outcome, the one factor that no driver or team can control, the...
Defining the Word ‘Champion’

Defining the Word ‘Champion’

by Frank Santoroski                   @seveng1967 As NASCAR prepares for their penultimate race of the season, to be held at Phoenix this coming weekend, there is talk of whether or not the current Chase format will crown a ‘true’ champion. At issue here...